Posted by
Miguel Diocuore Ph.D. on Friday, July 10, 2009 2:22:06 PM
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 Advertisers have never shied away from using sex to sell their products because, as the old adage goes, sex sells. And over the last decade, some fast food chains have upped the ante with more sexual innuendo in their television and print advertisements.
Are the sexy new commercials too racy for TV?
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There's an entire genre of racy fast food ads, like the Hardee's promotion that talks to consumers about "creamy balls" and "happy holes" for its biscuit holes campaign.
Then there's the Carl's Jr. and Hardee's promotion called "Hot Chicks Eating Burgers," in which the two chains, both owned by CKE Restaurants, ask for video submission of attractive women doing just that.
But some people say the ad campaigns have gone too far.
"It seems an entire industry is set on trying to push every bound of sexual innuendo in order to sell something like a hamburger," said Dan Isett, Parents Television Council public policy director.
http://abcnews.go.com/GMA/story?id=8027355&page=1
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