"We cannot wait," said Howard Bashford. "Delay destroys, and if we aren't ready before Nov. 2, some other agency will beat us to the punch."
"I totally agree," said Amy Handleman.
"Me too," said Jill Poke.
And so the three principals of Bashford, Handleman and Poke, Advertising and Public Relations, sat down to brainstorm ad campaigns for retail marijuana.
The partners anticipated passage of Proposition 19, the cannabis legalization measure on the California ballot. BH&P knew every other ad agency in the country would be trying, if not to corner the business, at least to reap a portion of the bonanza of a market filled with competing producers.
Bashford, as senior partner, took the lead.
"Clearly, our model ought to be taken from another dangerous drug," he said. "The tobacco companies have been showing us the way for decades. For example, when it comes to marijuana, it's going to be tough to improve on Chesterfields' "Blow some my way.'"
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